Employer Value Proposition & Employer Branding

The development of an effective Employer Value Proposition (EVP) is an integral part of our service and key to differentiating our clients in competing for the most talented people.

Research forms the foundation for building an employer brand.

Research objectives/outputs

• To define the client culture and personality
• To assess the client’s market perception
• To benchmark the client against its major competitors
• To gain insights into which factors influence candidates’ employment choices

Both qualitative and quantitative research is conducted using online surveys, focus groups and in-depth interviews. The key outputs include:

• An aligned EVP
• Employer brand guidelines
• Advertising templates
• Creative concepts for careers sites, intranet, advertising copy and employee referral programs
• Ad books with pre-approved creative ads to speed up the recruitment advertising process
• Employee referral scheme and other branding collateral.

Please view our case studies to see examples of projects with current clients.